MARKETING
Attain the marketing skills and business acumen to succeed in today’s global business environment.
Fueled by increasing globalization and the developing role of the internet in business, the field of marketing is constantly evolving. Organizations are relying more than ever on skilled professionals to identify and develop profitable new products and markets. The online bachelor’s degree in marketing at LUSSTIG University is designed to help you compete in this area with valuable skills that can be applied in any work environment.
COURSES
Attain the marketing skills and business acumen to succeed in today's global business environment.
Fueled by increasing globalization and the developing role of the internet in business, the field of marketing is constantly evolving. Organizations are relying more than ever on skilled professionals to identify and develop profitable new products and markets. The online bachelor’s degree in marketing at University of Maryland Global Campus is designed to help you compete in this area with valuable skills that can be applied in any work environment.
Total Credits Required: 120
Required Major Courses: 36 Credits
- Introduction to Business and Management (3 Credits, BMGT 110)
- Entrepreneurship and New Venture Planning (3 Credits, BMGT 330)
- Marketing Principles (3 Credits, MRKT 310)
- Integrated Marketing Communications (3 Credits, MRKT 354)
- Managing Customer Relationships in Digital Marketing (3 Credits, MRKT 394)
- Consumer Behavior (3 Credits, MRKT 410)
- Marketing Research (3 Credits, MRKT 412)
- Social Media Marketing (3 Credits, MRKT 458)
- Digital Marketing Principles (3 Credits, MRKT 311) or any upper-level MRKT course
- Nonprofit Marketing (3 Credits, MRKT 314) or any upper-level MRKT course
- Global Marketing (3 Credits, MRKT 454) or any upper-level MRKT course
- Strategic Marketing Management (3 Credits, MRKT 495)
REQUIREMENTS
General Education Courses: 41 Credits
Review the options available to fulfill the 41 credits of general education coursework for bachelor's degrees.
Minor and Elective Courses: 40 Credits
Review a list of available academic minors or see the course catalog or Schedule of Classes to help you select elective courses.
SEQUENCE
This is our recommended course sequence to progress through this program. You may take multiple courses simultaneously, up to your course load limit. You cannot take a prerequisite with its subsequent course during the same session. Your plan will be unique and dependent on multiple factors, including the number of credits you transfer to this program. Contact an advisor if you have any questions about this plan, course alternatives, or your course load limit.
1 Introduction to Research
(1 Credit, LIBS 150) General Education: Research & Computing Literacy
2 Program and Career Exploration in Business
(3 Credits, PACE 111B) General Education: Research & Computing Literacy
3 Academic Writing I
(3 Credits, WRTG 111) General Education: Communication
4 Academic Writing II
(3 Credits, WRTG 112) General Education: Communication
5 Elements of Nutrition
(3 Credits, NUTR 100) General Education: Biological & Physical Sciences
6 Marketing Principles
(3 Credits, MRKT 310) Major
7 Foundations of Oral Communication
(3 Credits, SPCH 100) General Education: Communication
8 Topics for Mathematical Literacy
(3 Credits, MATH 105) General Education: Math
9 Information Systems in Organizations
(3 Credits, IFSM 300) General Education: Research & Computing Literacy; Major
10 Introduction to Business and Management
(3 Credits, BMGT 110) Major
11 Introduction to Humanities
(3 Credits, HUMN 100) General Education: Arts & Humanities
12 Introduction to Biology
(4 Credits, BIOL 103) General Education: Biological & Physical Sciences
13 Principles of Macroeconomics
(3 Credits, ECON 201) General Education: Behavioral & Social Sciences; Major
14 Understanding Movies
(3 Credits, ARTH 334) General Education: Arts & Humanities
15 3-credit elective course Elective
16 Principles of Microeconomics
(3 Credits, ECON 203) General Education: Behavioral & Social Sciences; Major
17 Integrated Marketing Communications
(3 Credits, MRKT 354) Major
18 3-credit elective course Elective
19 Accounting for Nonaccounting Managers
(3 Credits, ACCT 301) Major
20 3-credit elective course Elective
21 MRKT 395 Major
22 3-credit elective course Elective
23 Consumer Behavior
(3 Credits, MRKT 410) Major
24 Advanced Research Writing
(3 Credits, WRTG 391) General Education: Communication
25 3-credit elective course Elective
26 Business Ethics
(3 Credits, BMGT 496) Major
27 3-credit elective course Elective
28 3-credit elective course Elective
29 Marketing Research
(3 Credits, MRKT 412) Major
30 3-credit elective course Elective
31 3-credit elective course Elective
32 Global Marketing
(3 Credits, MRKT 454) Major
33 3-credit elective course Elective
34 3-credit elective course Elective
35 MRKT 457 Major
36 3-credit elective course Elective
37 Nonprofit Marketing
(3 Credits, MRKT 314) Major
38 3-credit elective course Elective
39 3-credit elective course Elective
40 Strategic Marketing Management
(3 Credits, MRKT 495) Major
41 1-credit elective course Elective